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SUMMARY:Webinar: Develop Children’s Broadcast Ads with Confidence
DESCRIPTION:Overview\n\n\n\n\nLearn how to navigate common challenges\, avoid pitfalls and make the path to approval easier. \n\n\n\n\nAd Standards is bringing back its popular children’s advertising webinar. Essential for new employees\, and a valuable refresher for seasoned staff\, this session provides practical guidance on understanding and applying the requirements of The Broadcast Code for Advertising to Children (Children’s Code). \nThe session will include actionable guidance you can apply directly to strategic planning\, creative development\, copy and design\, and internal and external review\, as well as helpful reminders to make the path to approval easier. \nWith special emphasis on the most referenced Children’s Code clauses\, Clearance analysts will answer frequently asked questions such as: \n\nHow can I adapt international creative?\nAre there restrictions surrounding the use of AI in children’s advertising?\nCan I use well-known characters or celebrities in my advertisement?\nWhy is a clear end card so important?\nHow can I promote a contest or giveaway?\nHow do I make comparisons in children’s advertising?\nAm I allowed to advertise apps or social media?\nWhat is the Code for the Restriction of Food & Beverage Advertising Products to Children?\n\nIf you create or broadcast children’s commercials\, you won’t want to miss this informative session. \nAsk the experts: A Q&A session will follow the presentation. Attendees will have the opportunity to have their questions answered by our expert analysts. \nAbout the presenters: Ad Standards Clearance Service Analysts are experts in their field. They have extensive knowledge of advertising and communications and are dedicated to working collaboratively\, consultatively and responsively to help advertisers meet applicable regulatory requirements and industry guidelines on a day-to-day basis. \nPlease Note \n\nUnsure if you work at an Ad Standards member company and are therefore entitled to attend at no cost? Check our list of members.\nThe webinar will be in English\, with a live transcription service available to support French-language attendees.\nThe presentation recording will not be shared due to copyright usage limitations. An edited slide deck\, with copyrighted examples removed\, will be provided.\n\n\n\n\nRead less
URL:https://canadianadinsider.com/event/webinar-develop-childrens-broadcast-ads-with-confidence/
LOCATION:Zoom
CATEGORIES:Webinar
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