Data Night Toronto CreatorOS
Join IAB Canada for CreatorOS, a special Data Night presented as part of IAB Global Creator Week.
Creators have become an important part of Canada’s digital media ecosystem, influencing how audiences discover products, engage with culture and build relationships with brands. For advertisers, the question is no longer whether creators belong in the media plan. It is how to build creator programs that are strategic, responsible and measurable.
CreatorOS will bring together brands, agencies, creators and industry partners to examine the systems required to move creator marketing beyond one-off posts and into sustained, effective programs.
The evening will focus on three essential parts of the creator marketing operating system:
- The Core: Strategy, investment and the role of creators in modern media
- The Experience: Collaboration between brands, agencies and creators
- The System: Measurement, governance and the infrastructure needed to scale
Curious who’s likely to attend? Unlock our educated guess.
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These awards are generally split between (3) audience types:
- Brand – 70% (mid-senior level marketers)
- Agency – 20% (senior-level management – mid-level [in that order])
- Vendor – 10% (owner, senior management)
- 50 – 75 attendees