Webinar: Develop Children’s Broadcast Ads with Confidence

Learn how to navigate common challenges, avoid pitfalls and make the path to approval easier.

Ad Standards is bringing back its popular children’s advertising webinar. Essential for new employees, and a valuable refresher for seasoned staff, this session provides practical guidance on understanding and applying the requirements of The Broadcast Code for Advertising to Children (Children’s Code).

The session will include actionable guidance you can apply directly to strategic planning, creative development, copy and design, and internal and external review, as well as helpful reminders to make the path to approval easier.

With special emphasis on the most referenced Children’s Code clauses, Clearance analysts will answer frequently asked questions such as:

• How can I adapt international creative?
• Are there restrictions surrounding the use of AI in children’s advertising?
• Can I use well-known characters or celebrities in my advertisement?
• Why is a clear end card so important?
• How can I promote a contest or giveaway?
• How do I make comparisons in children’s advertising?
• Am I allowed to advertise apps or social media?
• What is the Code for the Restriction of Food & Beverage Advertising Products to Children?

If you create or broadcast children’s commercials, you won’t want to miss this informative session.

Ask the experts: A Q&A session will follow the presentation. Attendees will have the opportunity to have their questions answered by our expert analysts.

About the presenters: Ad Standards Clearance Service Analysts are experts in their field. They have extensive knowledge of advertising and communications and are dedicated to working collaboratively, consultatively and responsively to help advertisers meet applicable regulatory requirements and industry guidelines on a day-to-day basis.

Please Note

• Unsure if you work at an Ad Standards member company and are therefore entitled to attend at no cost? Check our list of members.
• The webinar will be in English, with a live transcription service available to support French-language attendees.
• The presentation recording will not be shared due to copyright usage limitations. An edited slide deck, with copyrighted examples removed, will be provided.