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Once again, the Ad Club hosted its annual Out Of Home (OOH) Day; this year's event attracted over 550 people from agencies, brands, and vendors from across Canada for a day of presentations, discussions, and the Showdown, awarding organizations for their best OOH campaigns.
Entries from various sectors participated in this year's Showdown, and the judging panel evaluated each submission.
- Tonia Au, Director of Media & PR, AV Communications
- Nitin Bagga, Chief Strategy Officer & Chief Operations Office, Barrett & Walsh
- Michele Beaulieu, Director of Media, Subway Canada
- Rick Brown, Creative Director, VML & Creative Chair, AdClub of Toronto
- Jill McDonald, President, M&K Media
- Chris Seguin, Creative Director + CW at Large
Here are the 2025 Ad Club OOH Day Showdown winners:
This year, the awards program received over 100 entries from across the country and concluded with an unexpected twist.
STREET LEVEL / TRANSIT SHELTER - WINNER
Tourism New Brunswick - Explore NB
LARGE FORMAT STATIC BILLBOARD - WINNER
Rona - Rona - COOP - SICO
COSSETTE MEDIA, billups & VARIOUS VENDORS
LARGE FORMAT DIGITAL BILLBOARD (NON-3D) - WINNER
IKEA - Actually, It’s IKEA
LARGE FORMAT DIGITAL BILLBOARD 3D/FORCED PERSPECTIVE/ANAMORPHIC - WINNER
Calgary Stampede - 2025 Calgary Stampede
VOVIA (MEDIA), C & B ADVERTISING (CREATIVE), & PATTISON Outdoor
BEST IN SHOW
(For 2025 there was a tie)
WINNER 1. WOODBINE - KING’S PLATE 2025
WOODBINE ENTERTAINMENT GROUP & BRANDED CITIES
The event was organized by the Ad Club OOH Committee, which includes the following members:
- Leith Mason, OOH Day Chair
- Bellamy Lacay, VENDO Media, Co-Chair
- Jenny Therriault, Captivate
- Meera Lad, Talon OOH Canada
- Avery Bethel, APEX Exchange
- David Johnston, twenty6two International
- Adam Gaudet, UB Media
- Ali Satchu, Branded Cities
- Andrea McBride, Quebecor Out-of-Home
- Chris Di Nova, Astral/ Bell Media
- Mary Ventresca, PATTISON Outdoor
- Nicole Drutz, billups
- Nichole Glas, PATTISON Outdoor
- Stevie Barnes, PATTISON Outdoor
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