About Canadian Ad Insider

We track the Canadian ad industry so you don't have to.

The smartest marketers in the country read us for the latest AORs, agency and marketing moves, and the tech announcements that actually matter — without drowning in global noise.

Built for the people who need to know before everyone else:

  • Agency-side leaders tracking the competitive landscape
  • In-house marketing teams vetting or managing agency relationships
  • Media owners and platforms watching where budgets are moving
  • Anyone in this industry who's tired of finding out third-hand

Get the inside track.

Why Profectio Evolved into Canadian Ad Insider

I’ve spent 25 years in the Canadian marketing, PR, and tech trenches. For over a decade with Profectio, we covered the agency wins, the campaign launches, and the people driving the industry. But the landscape is consolidating and moving faster than ever. I realized you don't just need news anymore—you need intelligence you can actually act on. That’s why we evolved.

Dave Forde - Founder

Dave Forde - main headshot

What's new

  • Canadian Ad Insider: Your daily brief. Fresh news, analysis, and opinion on the Canadian market, skipping the global fluff.
  • Agency Scoreboard: Your intelligence layer. Real-time tracking of AOR wins, retentions, and agency performance. Know exactly who is winning and losing business.
  • Media Marketplace: Your connection point. The zero-friction platform for media buyers and sellers to find each other and close deals.
  • Event Calendar: Your radar. The inside source on what's coming up across the industry, before it hits LinkedIn.

Canadian Ad Insider is part of The Connected One network—the pulse of Canada’s advertising and marketing, built to connect decision-makers with the right partners. Our sister publication, PR In Canada, covers the communications landscape with the same high standard: real reporting, zero fluff.

Stop finding out third-hand.

Join the professionals getting the inside track.

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