Top 40 Under 40

Canada's Communications & Marketing Class of 2027

Celebrating the most consequential under-40 leaders in Canadian advertising, communications, marketing and public relations—agency side and brand side. Recognized by their peers. Honoured on a national stage.


Who Decides

Nominations decide the winners. Our jury steps in to break ties, and they don't hand that job out lightly.

This year's jury includes senior communications and marketing leaders from Visa Canada, PepsiCo Canada, Ferrero Canada, Canada Post, RBC, Audi Canada, OLG, Microsoft Xbox, Sleep Country Canada, MTY Food Group, 407 ETR, Raymond James and some of Canada's leading agencies.


How It Works

  1. Nominate. Anyone can nominate a colleague, a direct report, a client or a peer. Nominating someone on your own team is encouraged.
  2. Rally support. The more nominations someone gets, the stronger their case.
  3. We announce the 40. Winners are revealed in March 2027  and profiled on PR In Canada.

Who's eligible: Anyone working in public relations, communications, or marketing in Canada who is under 40 on November 1, 2026.


Key Dates

  • Nominations open: November 23, 2026
  • Nominations close: February 19, 2027
  • Winners announced: mid-March 2027

Sponsor a Category

Put your brand in front of Canada's next generation of communications and marketing leaders, and the senior people who hire them. Category sponsorships start at [PRICE].

[Button: Sponsorship Options]


Share It

Know someone who deserves this? Send them this page, or better, nominate them yourself. #Top40Under40


Why It Matters

The award that follows careers for decades.

Since 2021, our honourees have gone on to lead national agencies, drive billion-dollar brand campaigns, and shape the industry's next generation. They still cite it in their email signatures years later.

Industry-Specific Recognition

Unlike general business awards, Top 40 Under 40 speaks directly to the Canadian advertising, communications, marketing and public relations community. Honourees are recognized by the people who matter most—their own peers and clients.

Agency Side & Brand Side, Together

With dedicated tracks for agency professionals and in-house brand leaders, the program reflects the full ecosystem of how great communications and marketing work actually gets done in Canada.

A Live Ceremony That Matters

This year marks the first Top 40 Under 40 gala ceremony—a March evening where sponsors present individual awards on stage, honourees are celebrated in person, and the industry comes together to mark its next generation.

Over 20 awards across two industry streams.

Each category can be sponsored individually. Sponsors present the award on stage at the October ceremony and receive prominent co-branding throughout the program year.


Sponsorship Opportunities

Put your brand at the centre of the industry.

Top 40 Under 40 offers a rare combination: direct access to the brightest rising talent in Canadian communications and marketing, plus sustained visibility across two of the country's most-read industry publications throughout the entire program year.

Unlike a one-night event, sponsorship begins the moment nominations open in October and continues through editorial coverage, digital profiles, the October ceremony, and post-event content—up to four months of branded presence with a highly targeted professional audience.

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