The Event & Experiential Marketing Awards
In an increasingly digital landscape, the power of a physical, shared experience has never been more vital. The Event & Experiential Marketing Awards (EEMA) are designed to celebrate the brilliance, innovation, and measurable impact of live events and brand activations.
Presented in partnership by Canadian Ad Insider (CAI) and PR In Canada, EEMA serves as the definitive benchmark for experiential excellence. This program bridges the gap between marketing, advertising, and public relations to honour the campaigns that truly move the needle and capture audience attention.
Presented by
Canadian Ad Insider - Intelligence for Canada’s advertising and marketing industry — covering the agencies, brands and media owners who choose the rooms their campaigns launch in.
Presented by
PR In Canada - The only publication dedicated to the Canadian public relations industry — daily news and trends for the communications professionals who plan events, manage launches and protect reputations.
What we’re recognizing
Campaigns & Activations
Scale
Brand Activation & Product Launch
Large-format CPG and brand launches built to make an entrance.
Immersion
Festival & Multi-Day Integration
Sustained brand presence inside major festivals and multi-day programming.
Audacity
Guerrilla & Grassroots Stunt
Highly targeted, low-budget-big-impact PR stunts that earned the attention.
Connection
Community & Culturally Resonant Event
Activations built around a community and rooted in cultural relevance.
Reach
Influencer & Brand Trip Experience
Creator trips and experiences engineered for organic amplification.
Partnership
Sponsorship Activation
Brand activations built inside someone else's platform, done right.
People & Teams
Vision
Experiential Agency of the Year
The agency consistently delivers the market's best live work.
Execution
In-House Brand/Events Team
The corporate team redefining attendee engagement from the inside.
Momentum
Rising Star in Experiential
Emerging talent shaping the next generation of live brand work.
Responsibility
Sustainable & Accessible Event Execution
Activations raising the bar on environmental and accessibility practices.
(Note: final award categories are being set with our founding jury and will be published when entries open in November 2026. Apply to judge below.)
From massive, multi-day festival brand integrations and cutting-edge CPG activations to highly targeted guerrilla PR stunts and culturally resonant community events, EEMA recognizes the work that leaves a lasting impression. We are shining a spotlight on the campaigns that demonstrate unparalleled creativity, flawless execution, and undeniable wider impact.
Whether you are the visionary agency behind a seamless product launch, the corporate in-house team redefining attendee engagement, or the creative force crafting unforgettable influencer brand trips, EEMA is your ultimate platform. It is time to celebrate the momentum you’ve built and the unforgettable live experiences you’ve delivered to the market.
The stage is yours. Show us your best work.
How the inaugural year runs
NOW – SEPT 18, 2026
Call for Judges & Call for Sponsors
We're locking in the foundation first — jury and founding sponsors are confirmed before entries open to the public.
NOV 2026
Entries Open
Agencies, brands and in-house teams submit entries across the published categories.
DEC 2026 – FEB 2027
Judging & Finalists Announced
Our jury reviews every entry and finalists are announced ahead of the Gala.
SPRING 2027
The Gala
Winners are announced live at the inaugural Event & Experiential Marketing Awards Gala.
Two ways in, right now
For judges
Shape the standard
- Help finalize award categories before entries open
- Review entries alongside senior marketing, advertising and PR peers
- Featured recognition across Canadian Ad Insider & PR In Canada
- A seat at the inaugural Gala
For sponsors
Back the first year
- Founding-partner visibility across both publications
- Category, presenting and in-kind sponsorship options
- Direct access to Canada's agency, brand and events community
- Gala presence and category presentation opportunities
Join the inaugural year
We’re also seeking experienced judges to help recognize the best work in experiential marketing. If you have a strong background in events, brand marketing, sponsorship, creative strategy, media, or experiential production, we’d love to hear from you.
Judges play a key role in maintaining the integrity and credibility of the awards by reviewing entries and helping select the work that best demonstrates creativity, effectiveness, and impact. We welcome senior professionals who bring perspective, fairness, and a passion for elevating the industry.
We’re now inviting sponsors to partner with the Event Experiential Marketing Awards and align your brand with one of the industry’s most exciting celebrations of creativity, innovation, and results. Sponsorship offers a high-visibility opportunity to connect with agencies, brands, creators, and event marketing leaders who are shaping the future of experiential work.
This is a chance to showcase your brand in front of a highly engaged audience, support excellence across the sector, and position your company as a champion of standout experiential marketing. A range of sponsorship opportunities is available, with options to fit different goals, budgets, and activation ideas.