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Brookline Public Relations Inc.

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Description

Brookline Public Relations, Inc. is one of Canada’s leading boutique public relations agencies with a superior track record for planning and executing award-winning public relations programs. We are dedicated to helping organizations build awareness, credibility and strong reputations worldwide. We are different because we deliver PR campaigns that achieve a balance between strategic planning, creative programming and relentless execution. Brookline is committed to providing both established market leaders and emerging players with the winning combination of fresh, creative, solid and professional campaigns that lead to measurable results and reach new levels of success.

Agency Information

Address
202 - 239 10 Avenue SE
City
Calgary
Province/ State
Alberta
Country
Canada
Website
https://www.brooklinepr.com/

Why Do Business With Us

Why do business with us
Case Study
Testimonials
Brookline was an invaluable partner before, during and after the World Cup of Hockey 2028 announcement in Alberta. Acting as a true extension of our team, they worked seamlessly with the NHL, OEG Sports & Entertainment and other partners for asset development and to execute a fulsome, strategic and results-driven media relations plan. Their team is professional, insightful and consistently delivers at a high level, making them a pleasure to work with.
-Robert Hayes, CEO, Calgary Sports and Entertainment Corporation
Accomplishments & Recognition

Success Story

The Challenge

Calgary Sports and Entertainment Corporation (CSEC), in partnership with OEG Sports & Entertainment and the NHL, announced that Calgary and Edmonton would co-host the World Cup of Hockey 2028. The challenge was to maximize national impact while coordinating messaging and media outreach across multiple partners and markets, while meaningfully integrating the under-construction Scotia Place into the broader narrative.

The Big Idea

Make the World Cup announcement bigger than hockey. The strategy connected the tournament to a broader story of city-building, economic growth and Canada’s leadership in hosting global events, using Scotia Place as a forward-looking anchor for the story.

Brookline Public Relations campaign for World Cup of Hockey 2028 Announcement1

Brookline Public Relations campaign for World Cup of Hockey 2028 Announcement2

Brookline Public Relations campaign for World Cup of Hockey 2028 Announcement3

The Headline

Client name

Calgary Sports and Entertainment Corporation (CSEC)

Campaign name

World Cup of Hockey 2028 Announcement

Result headline

3,671 Media Hits and 5.88 Billion Reach in One Week

Industry/vertical

Sports & Entertainment

Service category

Media Relations

Campaign timeframe

March 2026

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