The Future of TV Advertising Canada 2026

On September 29, 2026, many of the people who decide where Canadian TV and streaming money goes were in one room at The Carlu in Toronto.  Broadcasters and streamers were there: Bell Media, CBC/Radio-Canada, Corus, Quebecor, Rogers Sports & Media, Tubi, Roku, Amazon Ads. So were the agencies that buy from them, including WPP Media, dentsu, PHD, Spark Foundry, Horizon Media, and Cairns Oneil, along with tech and measurement players like The Trade Desk, Google, Numeris, and Vividata.