Back in 2019, OverActive Media and Bell signed a strategic agreement that saw the later become a key investor in OverActive Media, today they have announced a multi-year extension to bring Bell customers even more esports content.  The expanded agreement will also include:

• Bell a presenting partner of OverActive’s largescale esports events including Toronto Ultra Major III this month and the Toronto Defiant Summer Showdown in September
• The Bell Fibe Zone, a top-tier professional esports practice facility within OverActive’s Toronto-based headquarters that is fully powered by Bell pure fibre Internet
• Producing branded content, including OverActive’s top-performing series “Bell presents The Blueprint,” which provides a behind-the-scenes look at Toronto Ultra as they experience the trials and tribulations of the Call of Duty League season
• Jersey and broadcast branding integration for both Toronto Ultra and Toronto Defiant

“Our ongoing investment reinforces OAM’s leadership in Canada’s rapidly growing esports industry,” said David Kennedy, Vice President, Brand and Sponsorship, Bell. “With the return to live events, we’re thrilled to be able to see our partnership come to life in new ways, kicking off today at Major III.”

This is a big win for both partners as they tap into the growing sector of eSports that continues to experience year over year, this also gives the pair an opportunity to sell advertising and sponsorship opportunities against the content.

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