Bath  Body Works Kicks Off Holidays with Season of Wonder Starring Zooey Deschanel

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Bath & Body Works introduced Season of Wonder, its most ambitious holiday campaign to date, starring actress and musician Zooey Deschanel as the Holiday Wonder Maker. Through a fully integrated, 360-degree campaign that unites the brand, products, and marketplace in a seamless cross-channel experience, Season of Wonder invites consumers to discover fragrances that capture the magic of the holidays.

Who's behind the campaign?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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