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Smirnoff is ready for a ‘berry’ exciting summer as they launch their premium vodka beverage – Smirnoff Vodka & Soda Berry Blast. To mark the moment Smirnoff has tapped clothing designer Hayley Elsaesser who created a limited run of a Y2K-inspired high function, high fashion clothing line featuring coolant material.
Keeping up with the summer fashion trends, the Very Berry Cool collection features unisex and size-inclusive coolant lined pocket cargo pants and bucket hats.
“Smirnoff Berry Blast is one of the top indulgent flavours on the market – it’s sparkling, sweet and always ready to enjoy!” said Amy Smith, Senior Marketing Manager for Smirnoff Ready-to-Drink portfolio. “Our target is constantly looking to the past, to shape their future. That’s why we leaned into the rich and relevant Y2K nostalgia as inspiration for our clothing drop.”
Each item has been designed with function and style in mind, built with the dual purpose of normal wear and unique ability to keep drinks cool, longer.
Agencies behind Smirnoff Vodka & Soda Berry Blast campaign?
Public Relations:
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