Sometimes you have to go to the people to get your message out, that is exactly what Kelseys Original Roadhouse did for their integrated billboard campaign titled “Dip Dip Hooray.”
Launched in mid-June, the campaign leveraged stunts and digital billboards alongside a 3D cheese pull, aiming to leave guests longing for their next visit.
“Our Four Cheese Spinach Dip is one item that has become synonymous with the brand for much of our forty-year history,” says Shannon Lawler, Director of Marketing, Kelseys Original Roadhouse. “It’s a menu item that is truly loved by our guests and social media followers and is often imitated, but never duplicated..”
The billboards were carefully curated with lighthearted sayings including “Dip Dip Hooray” and “Oops we Dipped it Again” to capture guests’ attention. The billboards were strategically placed with Kelseys’ road trip brand positioning, placed on routes to popular summer road-trip destinations and in proximity to the 67 Kelseys locations.
The campaign is paired with the QSR brand’s TV spot, “Take a Trip Down the Block,” digital ads, influencer activations and a direct mailer. This campaign is amplified through a free Four Cheese Spinach Dip offer on Kelseys.ca and the opportunity to win free Spinach Dip for a year by taking the #dipchallenge.
Agencies behind Kelseys Original Roadhouse Dip Dip Hooray. campaign?
- N/A
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