Breaking: Nike Hands Canadian & US Media Business To PMG

July 26, 2022 in Account Wins

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Nike Yesterday The Connected One broke the news that after an 8 month search, Nike selected two agencies to handle its global media buying/ planning account. Initiative has been assigned the account across Europe, Asia and Latin America. The North American business will be handled by Texas-base PMG [TCO]. Profectio has confirmed with a PMG spokesperson that while the agency does not have presence in Canada, they will support the business through their US offices.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.