Cossette [TCO] has appointed Sabaa Quao as its new Chief Creative Officer. In the role, he will lead the agency’s creative output nationally. He will report to Mélanie Dunn, CEO of Cossette and work in close partnership with Daniel Shearer, President, Ontario & West and Louis Duchesne, President, Quebec and East, as well as the creative leaders in each region.
Over the last decade Sabaa launched a number of entrepreneurial ventures including Newsrooms, Filminute, and Wealthie Works Daily; before that he was VP Strategy, Emerging Platforms at The Hive [TCO].
Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.