Since 1904, Canada Dry has been delivering its great taste to Canadians, but now the brand has undergone a brand refresh of its Canada Dry Ginger Ales and classic mixers, such as Club Soda and Tonic Water. This rebranding is a tribute to the brand’s iconic heritage and personifies the meaning of authentic refreshment, quenching your thirst with each comforting sip.

“This new look encapsulates everything Canada Dry stands for, as a brand grounded in nostalgia, but always facing the future for growth,” said Keurig Dr Pepper Canada Vice President of Marketing, Tebbie Chuchla. “

Part of the inspiration for the brand refresh is to connect with the next generation of Canada Dry fans, and also to better resonate with both current and future consumers.

With more than 100 years as an enduring part of Canadians’ best memories, this new brand identity will better reflect the unique personality of Canada Dry. “Whether kicking back after a long day, or soaking up a sunny afternoon with friends, Canada Dry is about taking in a moment of simplicity to refresh and relax in our fast-paced lives,” said Erika Maddox, Brand Manager at Keurig Dr Pepper Canada. “The goal of this brand evolution is to contemporize our look for a new generation while staying true to the familiar refreshment and heritage that Canadians know and love.”

Agencies behind Canada Dry Re-brand

Public Relations – 1Milk2Sugars [TCO]

[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]