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EssilorLuxotticaEssilorLuxottica has hired a new agency of record (AOR) to help the eyeglass manufacturer raise its brand awareness.  In a few months, the brand will be launching a new children’s eyeglass lens product line.

 

Who has EssilorLuxottica hired as their new AOR?


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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