Kelseys Original Roadhouse is back with another promotion, this one is aimed at football lovers, and could get you a prime-time seat at VIP Super Bowl LVII.  Kelseys Original Roadhouse partnered with Budweiser to create a giveaway including an over $20,000 VIP Super Bowl LVII experience. From now until December 18th, guests will receive an exclusive sports ticket with the opportunity to win over 500 prizes and an entry into the Super Bowl LVII experience grand prize.

“Sports brings people together, creates camaraderie and excitement. That is what the Roadhouse is all about,” said Dina Ricco, Brand Manager, Kelseys Original Roadhouse. “We wanted to show that Kelseys Roadhouse is the place to gather with friends, eat great food and watch the game!”

Why It Matters?

Smart move on the part of Kelseys, and wise to integrate one of their partners (Budweiser) into this campaign aimed directly at the brand’s typical target audience. A low-cost campaign which will goes after consumers’ taste buds.

Agencies behind Kelseys Original Roadhouse VIP Super Bowl Experience Campaign?

• N/A

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