The AIR MILES Reward Program just announced a new partnership with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty program of the Metaverse. This now brings a truly unique way that brands can engage with consumers in the metaverse.
“As an organization, we are exploring every opportunity to create meaningful connections between the brands we partner with and the customers who engage with AIR MILES every day, including expanding our partnership models in a more open and flexible world. This first-of-its-kind partnership model represents a unique opportunity for us to create exciting new channels for brands to connect with consumers, showcase new reward opportunities for collectors, and grow new communities in a Web3 universe,” said Shawn Stewart, President, AIR MILES Reward Program. “Together with Tokens.com and Metaverse Group, we are excited and motivated to tap into the tremendous potential of the Metaverse and bring innovative new solutions to brands and customers everywhere.”
Smart move on the part of AIR MILES as they let their partners do the heavy lifting and major investment into the technology required for the metaverse experience. It will be interesting to see how they handle privacy concerns and ultimately who owns the customer data when they enter the metaverse.
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