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Cineplex made it through the last two years of ups and downs due to the global pandemic which forced the entertainment company to shut its doors. A failed deal to be acquired by Cineworld for $2 billion, who ended up filing for bankruptcy themselves earlier this month. Selling their Cineplex magazine to Torstar who eventually shut it down as they looked to streamline operation, but in reality, why do you need a magazine about future movies as you are currently watching a new movie?
As Cineplex looks to the future they have hires a media buying/ planning agency of record following an agency review, the agency will be responsible for media strategy, planning and buying.
Who has Cineplex hired as their new AOR?
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