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March of Dimes CanadaAs they focus on a brand refresh, March of Dimes Canada has made it official and hired a new creative agency partner.  Founded in 1951 as the Rehabilitation Foundation for Poliomyelitis with a mandate to fund research to prevent polio, the 70-year-old organization is looking to revitalize their brand image and core positioning.

Work on the brand will start immediately and involve both internal staff and its respective stakeholders.

Who has March of Dimes Canada hired as their new AOR?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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