Clubhouse has been a part of Canadians’ lives for decades. As the brand prepares to celebrate its 140th anniversary, they want to do something special. Clubhouse is inviting Canadians to explore their family archives and share Thanksgiving and fall recipes that bring warmth and comfort to fill their stomachs this time of year. Recipes could win their cooks $500 each and make it into a national virtual cookbook called Canada Cooks: A Club House 140th Celebration.From September 12-19, 2023, Canadians are encouraged to enter seasonal family favourites, to potentially be shared on ClubHouse.ca/CanadaCooks.
According to a recent survey of Canadians who celebrate Thanksgiving, when it comes to sharing with future generations, nearly three-quarters of Canadians plan to pass down recipes, continuing to connect and inspire future generations through a love of cooking. The most popular recipes to be passed down are a side dish (62%), followed by turkey or meat (55%) and last but certainly not least, dessert (47%).
“Club House is proud to have been a part of Canadian kitchens for 140 years, adding flavour and inspiration, spanning generations and cultures,” said Trevor Squires, Country Manager, McCormick & Company, Canada. “Culinary traditions are family heirlooms, and we can’t wait to get a peek at the recipes that Canadians submit to the Canada Cooks: A Club House 140th Celebration cookbook.”
Additionally, Clubhouse will honour recipe submissions with a donation of 6,000 meals to Food Banks Canada. This contribution expands a partnership that began in 2015 and addresses food insecurity in Canada. It supports more than 4,750 food banks and agencies from coast to coast to coast.
Agencies behind the Canada Cooks: A Club House 140th Celebration campaign?
- Public Relations – North Strategic
- Brand – Clubhouse
(click on the link to view the agency’s Vendor Directory listing)
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