Amazon Starts Shopping For New Agency Partner, $20.6 Account Under Review

September 29, 2023 in Account Wins

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Amazon E-commerce juggernaut Amazon, which is said to be the biggest advertiser in the world, has put its media account for review. The account is said to be worth over $20.0B and is currently held by Initiative, which has been handling its mandate since 2017.

This of course would impact the Initiative Canada team which handles the global account for this region.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.