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Remember that Super Bowl ad for ad for e.l.f. Cosmetics featuring actress Jennifer Coolidge? Well she's back in a new ad inspired by the outtakes. Jennifer was asked what would name her own lipstick if ever given the chance. She jokingly said, "Dirty Pillows" or "Swollen," and e.l.f. jumped at the chance to collaborate with Jennifer to create a shade of her own.
e.l.f. Cosmetics' new Dirty Pillows launched last week with the help of Jennifer.
The Dirty Pillows campaign explores a world where one's lips always come first. Playful and irreverent as the one and only Jennifer Coolidge, the campaign finds her completely preoccupied by her new lip kit in the most unexpected circumstances.
"With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand," said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. "We're celebrating Jennifer's unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape."
Agencies behind the campaign?
- Agencies - 1Milk2Sugars
- Brand - e.l.f. Cosmetics
(click on the link to view the agency's Vendor Directory listing)
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