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To help help share their commitment, McDonald’s Canada has rolled out its latest campaign - “It’s a McDonald’s Thing.” The campaign highlights everything from the way they dip their fries, their ritual of always ordering two hash browns, how they always hack their Big Mac, or their habit of stealing a chicken nugget from their partner—everyone has a McDonald’s thing.
“We took a very intentional fan-first approach when it came to the launch of this new campaign, which is a departure from how we’ve typically told our food quality story in the past,” says Rebecca Smart, Director, Brand Marketing at McDonald’s Canada. “This campaign is really about building a connection to our customers, as it acknowledges and celebrates their unique fan truths. In doing so, we were able to authentically talk about the quality and sourcing of our food by sharing our own brand truth—the quality of our food.”
McDonald’s worked with their long-standing AOR, Cossette who created a campaign that leverages TV, OLV, OOH (streetcars and TSAs), high-impact video OOH at Yonge and Dundas Square, digital media, paid and organic social, and in-store creative.
Agencies behind the McDonald’s Canada “It’s a McDonald’s Thing” campaign?
- Agencies - Cossette
- Brand - McDonald’s Canada
(click on the link to view the agency's Vendor Directory listing)
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