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To highlight the brand's legacy we see two fans of the famous snack cakes as they travel back to The Great Antonio pulling four Montreal city buses in the 1960s, one of Bruny Surin’s most memorable wins at the 1995 World Championships, and the spectacular emergency aircraft landing on the Metropolitain Highway in 2020. Social media also plays a role in the campaign where consumers can find video clips featuring some anecdotes of its rich (and creamy!) history.
“Our Time Travelling Bites campaign transports our fans to historic landmark moments in an entertaining and imaginative way“, says Maryna Shcherbyna, senior marketing manager at Vachon. “ It's all about creating exposure, fostering engagement, and celebrating our 100th anniversary. Vachon has seen a lot in the last century, and it's our pleasure to remind everyone that our brand has been an integral part of our lives and national snacking heritage.”
Agencies behind the Time Travelling Bites campaign?
- Agencies - Cossette
- Brand - Bimbo Canada
(click on the link to view the agency's Vendor Directory listing)
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