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Cossette designs a campaign that boosts the brand identity of Metro’s ready-to-eat meals
This campaign was created to help raise more awareness for the metrogo! offering as a simple, tasty solution that’s easily incorporated into the hectic routines of today’s consumers. The meals fit any need from weekday lunches, family dinners or romantic evenings.
“People are constantly rushing around, which limits the time they can spend on cooking meals,” explains Annie St-Onge, VP, Merchandising Perishable Products, at Metro. “Our wide array of ready-to-eat, ready-to-cook and ready-to-heat meals will simplify customers’ daily lives by allowing them to enjoy delicious, quality meals prepared in store. Consumers will also be able to enjoy ready-to-eat meals developed by Executive Chef Martin Juneau, including six varieties of meal and four varieties of side dishes."
The campaign, which is integrated and contextualized according to the various media, is being rolled out across Quebec on TV, billboards, online and in stores, since October 12.
Agencies behind the Metro’s metrogo campaign?
(click on the link to view the agency's Vendor Directory listing)
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