Following a review, QSR brand Boston Pizza has hired Toronto-based Camp Jefferson as its new creative agency of record (AOR).

“With the agencies we talked to, we were clear from the start that we wanted senior-level involvement at key points in the planning and strategic process,” said Peter Blackwell, SVP, marketing and communications at Boston Pizza. “Just as importantly, we wanted to work with good people.”

Camp Jefferson has already started working with the brand and the campaign is expected to be released later this month.

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