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Metro plays a vital role as a community grocer for many Canadians.  This holiday season Metro will be hosting a series of complementary Feed the Joy cooking classes in partnership with Ontario seniors’ organizations with the goal to bring multi-generations together through the shared joy and power of food.

Feed the Joy Cooking Class

 Leading up to the series, the grocer has also discovered some research that reveals:

  • Millennials were the most likely generation to say they’re adventurous in the kitchen.
  • Over half of the people surveyed failed our kitchen safety and knowledge quiz.
  • 37.3% of respondents (or nearly 4 in 10) believe in the 5-second rule.
  • More people said they had a meat thermometer in their kitchen than a fire extinguisher. 

“Across cultures, regardless of your background, elders carry the wisdom to pass down knowledge, stories, and even beloved recipes, like the perfect holiday ham,” says Joe Fusco, Senior Vice President of Metro. “But as the 2023 holiday season approaches, many millennials are stepping up to own family hosting duties for the first time. And so, we’re giving them the help of some true, seasoned kitchen pros.”

Metro's complementary Feed the Joy cooking classes will each teach a 3-course, meat-inclusive meal and welcome participants of all ages.

In addition to the cooking series, Metro will be making donations of $1,500 CAD to each community partner, supporting the well-being and enriching the lives of senior citizens within these local communities.

Agencies behind the Feed the Joy campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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