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A Canadian holiday tradition, Samsung will be a matching gift partner for the fourth consecutive year
While taking a moment away from the filming of Deadpool 3, Ryan Reynolds popped into Toronto as part of the fourth consecutive year of the SickKids Foundation Holiday Campaign that puts Samsung Canada in the front seat.

For close to a decade, Samsung Canada has been a supporter of the campaign as a matching gift partner for the SickKids Foundation’s annual Sweater Love holiday fundraising campaign which runs from December 4th until December 24th, Samsung will match all donations made by Canadians up to $100,000. Additionally, for every review left on Samsung’s website during December, Samsung will donate an additional $10 to the cause.
Ryan is also enlisting the help of his friends and fellow Canadian, hockey player Auston Matthews, as well as Canadian singer, Michael Bublé.
“We are proud to once again partner with the SickKids Foundation to raise funds that will have a meaningful impact on the lives of so many Canadians and their families,” said Jihoon Lee, President and CEO, Samsung Canada. “Thank you to everyone who generously donates and supports the cause this holiday season.”
Agencies behind the Feed the Joy campaign?
- Agencies - North Strategic
- Brand - Samsung
- Brand - SickKids Foundation
(click on the link to view the agency's Vendor Directory listing)
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