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Starbucks, the multinational coffee chain, has announced that it has hired a new creative agency for its operations in Canada. The decision comes as part of Starbucks' strategic plan to expand its reach and consolidate its position in the Canadian market by 2024. The company has made it clear that the new agency of record will play a vital role in shaping its brand image and marketing campaigns in the Canadian market.
Overall, Starbucks‘ hiring of a new creative agency for Canada is a strategic move that reflects the company’s long-term vision for growth and expansion. The new agency of record will undoubtedly contribute to the company’s continued success in the Canadian market and reinforce its position as a formidable player in the global coffee industry. Starbucks has more than 1,400 locations in communities across Canada and products in national grocery stories.
Fun Fact: In 1987, Starbucks opened its first locations outside of Seattle, in Waterfront Station in Vancouver.
The deal was done following a multi-agency review with new work starting in January 2024.
Who has Starbucks hired as their new AOR?
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