Executive Tracker

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Executive Tracker - your real-time insight into senior level hires and promotions

Profectio, which is Latin for "the source", is an online publication committed to serving Canada's online advertising and marketing industry.  We share news, opinions, thoughts, success stories, and research that helps to promote the growth of the industry.  

-- NEW --

EXECUTIVE TRACKER

We are starting off 2024 with a new service - the Executive Tracker. Do you ever wonder which Canadian advertising and marketing agencies have hired or promoted senior-level employees? We've got you covered!

The Executive Tracker has two versions - Basic and Pro. The Pro version includes the name, title, our propriety analysis, and other details that will provide you the tools to grow your agency.  (Stay on top of competitive hiring)

*If you are an existing Premium or Platinum member you can log in now to access the December 2023 report.  Not a Premium or Platinum member, get access now.


A number of agencies have made a strategic decision to expand their talent pool. This move has been made in order to improve their capabilities and ensure that they have the necessary resources to achieve their objectives. It is not yet clear how this new talent infusion will affect their operations in the future, but it is evident that these agencies are dedicated to maintaining a competitive advantage in their respective industries.



Pro version gives you access to:

  • Which agency is hiring senior talent
  • How agencies plan to grow in the coming months
  • Identify skills gaps
  • Make better strategic hiring
  • Access real-time data
  • Build your talent pipeline faster

Log In to access Pro Version



Got an interesting story or scoop? Has your company had some new hires? Have you recently launched a new campaign? We want to hear about it – pitch your story.


Would you like to receive updates on brand-side moves? Subscribe here and we may send both reports to a new email list if there is enough demand.

Interactive Discussion, people talking


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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