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Egale, an organization dedicated to 2SLGBTQI people and issues launched their new Help Us Remain campaign, shedding light on the hidden challenges faced by 2SLGBTQI communities in the area of dementia care.
Intended to bring together Canadians to confront this community issue, the campaign unveils untold stories of 2SLGBTQI people throughout Canada who are living with or have a connection to dementia. Content includes a research report and immersive gallery, along with an evocative short film (see video below).
So much attention is focused on memory loss when we hear about dementia care issues. But there’s so much more to lose for those within the 2SLGBTQI community,” says team Jacob Greer & Nicole Ellerton, Group Creative Directors at Cossette. “With this project, we wanted to make people aware of the double injustice individuals face of not only fighting against the cruel nature of the disease, but also against a cis-hetero healthcare system that isn’t adequately supportive of their needs.
The Help Us Remain campaign leveraged social, OLV, OOH, and connected TV.
Agencies behind the Help Us Remain campaign?
- Agencies - Cossette
- Agencies - Citizen Relations
- Brand - Egale
(click on the link to view the agency's Vendor Directory listing)
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