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UHN shows why it's Canada's #1 hospital in first ever brand campaign
Sometimes you need to be direct, and that's exactly what University Health Network (UHN) is doing by claiming the title "Canada’s #1 hospital." Their inaugural brand campaign, the UHNITED campaign, centers on the teams collaborating across UHN to challenge the status quo of healthcare. It showcases real stories of innovation, pioneering discoveries, and transformed lives.
UHN is positioning itself as the top hospital in Canada, showcasing its leadership in various ways, including:
- Ranked one of the top five hospitals in the world four years in a row, also making it the world’s #1 publicly funded hospital (Toronto General Hospital/source: Newsweek/Statista)
- Ranked as Canada’s #1 research hospital for 13 consecutive years since the inception of the list by Research Infosource Inc., with a research budget of $475M in 2023
- Serving as a referral centre for the entire country: when partner hospitals are no longer the optimal place to treat Canada’s sickest patients, they rely on UHN to address patient needs from assessment and treatment to recovery
- A prodigious track record of numerous world-first innovations designed to improve the lives of patients, including the Toronto Ex Vivo Lung Perfusion System, which has helped double the number of lung transplants at UHN and is now used in clinical practice around the world
- The first hospital in Canada to use remote deep brain stimulation technology to treat
- Parkinson’s disease, and home to the largest neuromodulation program in Canada
- Home to Canada’s largest physical rehabilitation hospital, featuring a one-of-a-kind research lab focused on falls prevention
- Developing the Medly remote management program, which provides people living with heart failure self-care guidance and access to their care team through their smartphone
- The leading and most successful transplant centre in North America, and one of the top
- three transplant research centres in the world
- A leading partner in healthcare education, UHN is Canada’s largest robotic surgery training ground via telesimulation
- The first hospital in Canada to introduce a Chief AI Scientist role and build an AI Hub
True to our Canadian roots, UHN has tended to be modest about our achievements, quietly going about the business of caring for our country’s sickest patients while relentlessly pursuing discovery and
innovation,” says Dr. Kevin Smith, president and CEO of UHN. “UHN is the top hospital in the country and the #1 publicly funded hospital in the world. We should all be proud that Canada is having such a profound impact on medicine worldwide, and that we are demonstrating that it’s possible to provide excellence in care to all patients, regardless of economic status. All of this is thanks to our incredible team. The UHNITED campaign is a celebration of TeamUHN coming together to transform healthcare
With ambitious fundraising targets for the future, UHN Foundation seeks to inform the public about Canada's leading hospital, its network, and the effects of charitable contributions on medical research, education, and patient care excellence at UHN.
Agencies behind the Canada’s #1 hospital campaign?
- Agencies - Zulu Alpha Kilo
- Brand - University Health Network (UHN)
(click on the link to view the agency's Vendor Directory listing)
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