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We all have that one individual in our lives who asserts to possess some knowledge about the real estate industry, however, having good intentions does not necessarily equate to dispensing sound advice. This is the central idea behind the "Advice You Need" advertising campaign by RE/MAX Canada.

What Makes Re/Max's 'Strangersplain' Ad Campaign Stand Out In Canada?

In its second year, the "Strangersplain" video emphasizes the value of collaborating with a skilled, seasoned real estate agent, showcasing a collection of humorous yet relatable situations involving unsolicited real estate advice.The release will also revisit the popular “Hypesplain” spot that launched last fall featuring basketball pro Kyle Lowry, and “Dadsplain” which premiered during Super Bowl LVII.


“It’s a tricky time that makes having the right agent there to help you really important,” said Anthony Volpini, executive director or marketing at Re/Max Canada. “Re/Max agents average more sales and have more real estate sales experience than other real estate agents in Canada. Given the current market, having this experience on your side can make a big difference to the outcome.”

Agencies behind the Help Us Remain campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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