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Beaver Minis is officially here, the new, hot and fresh product is the latest offering from BeaverTails. The fan-favourite brand has rolled out a new campaign tapping into young consumers to help spread the message of a tasty snack for quality family time or split amongst friends. 

What Makes Beavertails New Product, Beaver Minis, So Special?

BeaverTails has recently unveiled a fresh marketing initiative which incorporates a video showcasing a collection of eccentric Canadians racing down the hills on a massive sled. The Beaver Minis serve as a homage to our distinct winter seasons.


‘’There’s something quintessentially Canadian about the tenacious way that we make the most of harsh Canadian winters bytaking advantage with tobogganing and other outdoor winter activities! With Beaver Minis™, BeaverTails is hoping to make those winter days a little bit sweeter and bring BeaverTails fans closer together. We’re sliding into Canadians' hearts once again, with a new but familiar menu item made for sharing and savouring those special moments.” highlights Michelle Aboud, VP Marketing at BeaverTails.

What Makes Beavertails New Product, Beaver Minis, So Special?

Agencies behind the Beaver Minis campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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