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For over 100 years United Farmers of Alberta (UFA) haw served in a number of different roles including as a lobby group, a successful political party, and as a farm-supply retail chain. As UFA continues to expand their retail offering they have enlisted the help of True Media Canada.

United Farmers of Alberta

The work will primarily be conducted from the Calgary office of True Media Canada, where it will be under the leadership of Vice President, Media Director Michelle Menard. This initiative will include a comprehensive engagement across all media channels available, ensuring a well-rounded and multifaceted approach to media operations.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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