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Upon completing a rigorous review process, SickKids Foundation has announced the appointment of a new creative agency of record. In April, the Foundation set out in search of an agency with world-class strategic and creative capabilities that also demonstrated a deep commitment and passion to the cause.

Previously Cossette was the agency of record (AOR).

SickKids Foundation Names

SickKids Foundation concluded a record-breaking 2023 fundraising campaign, raising $1.7 billion to build a new state-of-the-art hospital in downtown Toronto. The foundation is now focused on garnering philanthropic support for Precision Child Health, a transformative approach to pediatric care in Canada and worldwide.

Who has SickKids Foundation hired as their new agency partner?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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