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Product UpdatesWelcome to Product Updates, your go-to source for the latest media innovations that will help you make smarter buying decisions, part of our Media Marketplace.

In August, during its annual upfront presentation, Netflix announced that Programmatic Guaranteed would be launched in November. This rollout will be available for advertisers in Canada, the United States, Mexico, and Brazil through platforms such as Microsoft Advertising, Google’s Display & Video 360, and The Trade Desk.

What is Programmatic Guaranteed?

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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