The market moves fast. Canadian Ad Insider gets you there first.
Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.
Data is crucial to marketers because it provides the foundation for informed decision-making, enabling brands to tailor campaigns to their audience’s needs, improve customer experiences, and optimize campaign effectiveness.
Today, Dentsu Canada and Optable announced a new partnership that has resulted in the birth of Merkury, an open, interoperable enterprise identity and data platform which allows for ID ownership, orchestration of total experience, superior site identity, martech and real-time ID and data portability and media connections to any platform.
This advanced identity and data management system can assist marketers in four significant ways:
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To learn more about Dentsu Canada click the link.
To learn more about Optable click the link.
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