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Just before wrapping up 2024, IAB Canada held its Business of Digital: Report on Data 2024 event, where the results of the CMUST study were revealed in an exclusive showcase of the latest Canadian digital media research reports.

Profectio was on hand to bring you highlights from the day with speakers from PHD, Comscore, Snap, Media Pulse, Roku, Rogers Sports & Media and more.

Photo Gallery:

To learn more about PHD, Comscore, Snap, Media Pulse, Roku, Rogers Sports & Media, click the link.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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