From Projects To Precision, Metro Consolidates Media With One Agency Of Record

December 10, 2024 in Account Wins, Media Marketplace Account Wins

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Grocery retailer Metro has consolidated its media buying and planning with a single agency as the brand aims to streamline operations and improve efficiencies. The mandate will include digital and traditional media.

This also signifies the conclusion of a 10-year partnership with Touché!, according to data from The Connected One's Agency Scoreboard.

McDonald’s Canada Embraces New Franchisees With Grand Openings Campaign

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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