T-Mobile Invests $600M US To Acquire Vistar Media, Aims To Bolster DOOH Advertising

January 14, 2025 in Profectio Updates

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T-Mobile has finalized an agreement to acquire Vistar Media, a leader in digital out-of-home advertising technology, as part of its efforts to diversify its business.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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