Pandora has consolidated its global media account with dentsu, which is now expanding on an eight-year relationship.  In total, 36 markets - USA, Canada, UK, Italy, France, Germany, Spain, Poland, and Australia will be included.

According to the data in the Agency Scoreboard, the company’s annual marketing budget in 2023 was $545 million, but it did not specify how much of that amount was allocated for measured media.