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Pandora has consolidated its global media account with dentsu, which is now expanding on an eight-year relationship. In total, 36 markets - USA, Canada, UK, Italy, France, Germany, Spain, Poland, and Australia will be included.
According to the data in the Agency Scoreboard, the company’s annual marketing budget in 2023 was $545 million, but it did not specify how much of that amount was allocated for measured media.
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