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Pet Valu has launched its latest campaign that informs pet lovers about the benefits of playing with their pets and offers ideas and inspiration for pet play.
The brand's new “Playtime” campaign, reminding devoted pet lovers to take ‘paws’ and play with their pets. The fun-loving campaign features eye-catching creative, valuable educational content and curated product recommendations to enable pet parents to harness the benefits of pet playtime.
In the next four weeks, happy dogs carrying toys will appear unexpectedly on pet owners' screens. Once they’ve been interrupted, devoted pet lovers will be directed to the Playtime landing page petvalu.ca/playtime where they can learn more about the mutual benefits of pet play as well as find play inspiration, expert tips and toy recommendations. Educational content focuses on strengthening bonds, building trust, and enhancing the well-being and mental stimulation of both pets and their owners through indoor play and outdoor adventures.
Pet Valu features curated collections of toys designed to promote fun and interactive play. Additionally, Animal Care Experts at more than 800 locations across Canada are available to offer playtime suggestions and toy recommendations tailored to your pet's unique
“Our lives are filled with digital distractions and it’s very easy to spend hours of time on screens every day,” says Idan Driman, Vice President, Marketing, at Pet Valu. “Interactive playtime with your pet is good for both of you as it can help improve physical health, lower stress and strengthen your bond. With this new campaign we’re encouraging pet parents to unplug for a few minutes, pick up a pet toy and have some fun with their pet.”
The campaign features a partnership with Corus partnership with the Home Network, Amazon Prime in-stream ads, a Fire TV feature rotator, META, TikTok, mobile gaming environments, SEM, emails, organic and paid social media, in-store integration, a dedicated campaign landing page.
Pet Valu will be popping up and reminding pet parents to play with their pets across owned and paid social channels, mobile gaming environments, TV, and Connected TV, as well as in digital flyers, emails and stores.
Who's behind the Playtime campaign?
- Agencies - True Media Canada
- Brand - Pet Valu
(click on the link to view the agency's Vendor Directory listing)
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