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The Douglas Foundation's Foundation’s made the decision to hire a new media buying agency for its “Building Hope” campaign indicates a strategic move to enhance the campaign’s impact and reach. 

Scheduled for this fall, this initiative across Quebec aims to raise essential funds for the Douglas Institute, supporting mental health research and care.

Douglas Foundation

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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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