Publicis Scores Mars $1.7 Billion Media Account, Beats Out WPP

June 11, 2025 in Account Wins, Media Marketplace Account Wins

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Publicis Groupe scored itself a major win this week by picking up the $1.7 billion MARS account from rival WPP. The agency will handle media, production, commerce, paid social media, and influencer marketing business in more than 70 markets. Publicis will create a bespoke team called “OneMars.”

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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