Sobeys Hires New Media AOR For Quebec And New Brunswick

July 15, 2025 in Account Wins, Media Marketplace Account Wins

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Grocery retailer Sobeys has hired a new media agency of record for its stores in the provinces of Quebec and New Brunswick.

The agency partner will support these banners with an integrated media strategy that spans both traditional and digital channels.

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Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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