Mastercard Sends Global Media Account To WPP Media, Ends 10-Year Carat Relationship

August 18, 2025 in Account Wins, Media Marketplace Account Wins

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Mastercard has transitioned its global business to WPP Media, highlighting the AI and data capabilities that CEO Brian Lesser believes are the future of media.  The win also signals the end of a 10-year run for Carat, while setting up setting the stage for the incoming CEO.

Mastercard

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Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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