GoodLife Fitness’s Nationwide Push: A New Era in Gym Culture

February 3, 2026 in Campaign Corner

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GoodLife Fitness has unveiled a new marketing campaign, “Canada’s Gym. Built Here, Built for Everyone”, an evolution of the brand’s popular “Canada’s Gym” platform. The campaign reflects how people in Canada are redefining fitness today, seeking variety, flexibility, and inclusive spaces that support every stage of their wellness journey.

GoodLife Fitness’s Nationwide Push: A New Era in Gym Culture

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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